There have also been reports of trolls editing kid-friendly YouTube videos to include images of Momo, as well as instructions encouraging them to self-harm. Momo allegedly targets young children by encouraging them to text a number on WhatsApp, which then sends them instructions to complete a series of increasingly bizarre and dangerous tasks from watching a horror movie to engaging in self-harm to taking their own lives.Īlthough reports of the Momo challenge have been floating around the darker corners of the internet for some time, the trend recently made the news again when a Facebook post from the Police Service of Northern Island (PSNI) recently issued a public warning to parents urging them to supervise their kids’ activity on WhatsApp. The latest addition to this time-honored tradition is Momo, an online challenge that’s purportedly sort of a combination of the Black Mirror episode “ Shut Up and Dance ” and Blue Whale. UPDATE: YouTube announced that they would no longer allow videos featuring Momo to be monetized - to feature ads before, after or during the clips - even if they come from respected news organizations who are reporting on the phenomenon, which is widely seen to be a hoax.įrom Slender Man to kids eating detergent pods, there’s a long and rich history of creepy internet challenges freaking out parents.
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